Laura Houghton, Director Digital Shopper Marketing
Thursday, Sep 15, 2016 | 6:30-9:30pm
Sofitel-17th and Sansom Streets-Philadelphia, PA
6:30-7:30 Cocktail reception
8-9pm Speaker presentation
Tickets: $50 per ticket. $75 at door.
Beer, wine, and food at cocktail reception.
Parking not included, if you drive you will have to pay to valet and that will be $28.
About the Speaker:
Laura Houghton is an award-winning brand strategist and
digital marketer. In her role as Director of Digital Shopper Marketing
at The Coca-Cola Company, Houghton is responsible for effectively
connecting with shoppers along their path to purchase and
dine utilizing digital touchpoints and building Digital IQ within
Coca-Cola North America. This includes defining multi-year
digital shopper strategies, identifying the most effective digital platforms
and mobile touchpoints and creating innovative digital shopper
solutions to activate along the path to purchase.