Influencer's Series

Laura Houghton, Director Digital Shopper Marketing

Thursday, Sep 15, 2016 | 6:30-9:30pm


Sofitel-17th and Sansom Streets-Philadelphia, PA

6:30-7:30 Cocktail reception

8-9pm Speaker presentation

9-9:30 Q&A

Tickets: $50 per ticket. $75 at door.

Beer, wine, and food at cocktail reception.

Parking not included, if you drive you will have to pay to valet and that will be $28.


About the Speaker:

Laura Houghton is an award-winning brand strategist and 
digital marketer. In her role as Director of Digital Shopper Marketing 
at The Coca-Cola Company, Houghton is responsible for effectively 

connecting with shoppers along their path to purchase and 
dine utilizing digital touchpoints and building Digital IQ within 
Coca-Cola North America. This includes defining multi-year 
digital shopper strategies, identifying the most effective digital platforms 
and mobile touchpoints and creating innovative digital shopper 
solutions to activate along the path to purchase.